Upgraded – A Year of Success, Growth and New Identity

29 December 2023

Before we take the step into 2024, we look back with great confidence on the record year 2023 – a year characterized by strong growth, refined collaborations, new customer relationships and, not least, many new fantastic employees who have laid the foundation for new opportunities as we tackle 2024 with great enthusiasm and faith in the future. The successes during the year are many and in this annual summary you will take part in 6 highlights from the past year.

  1. NEW CEO – Birgitta Hedegård
    We have had the pleasure of welcoming many new and enthusiastic colleagues in 2023 and not least we have gained a new CEO in Birgitta Hedegård. Birgitta has long-standing experience from leading positions in the consulting brokerage and IT industry and has now been entrusted with leading Upgraded towards new successes. This has not only strengthened our corporate structure but also injected new energy and vision into our work.
  2. Gazelle company
    We are proud to now call ourselves a Gazelle company. Upgraded’s strong growth in 2023 resulted in us being named a Gazelle company by Dagens Industri (DI). DI Gasell is an award that has been awarded annually by the newspaper Dagens Industri to Sweden’s fastest growing companies since 2000 and is an award that is awarded to less than one percent of all companies in Sweden.
  3. Strong growth – turnover over 1 billion
    Even though there are still a few days left in 2023, it is clear that we will by a wide margin, for the first time, exceed a billion in sales in 2023. This means that we will be able to present sales growth exceeding 50% during the year. A fantastic achievement dedicated entirely to our outstanding employees and culture.
  4. New graphic identity
    We have undergone a total makeover of our graphic identity, where we have refined not only our logo but our entire expression. This is to better reflect our commitment, our attitude and the professionalism you can expect from working with us.
  5. New customers and strengthened collaborations
    The year has been marked by increased engagement with existing customers and partners, while we are proud to present a number of new and exciting clients. These include Region Skåne, Lund University, Adda Inköpscentral and others.
  6. Expansion outside Sweden
    During the year, we have written the first chapters of our international journey by taking the step beyond Sweden’s borders and establishing ourselves in Norway and Denmark, with the vision of continuing the expansion in 2024.

Establishing ourselves in Norway and Denmark represents not only a symbolic achievement but also a concrete progress strategy for our expansion and presence on the Nordic scene.

We at Upgraded would like to extend a big thank you to our customers and partners for the past year and look forward with great confidence to 2024 as a year of continued growth, developing both new and existing partnerships and not least continuing to refine our fantastic culture!